在雇主眼里，一个求职人员的履历表占３０分，求职附信占２０分。所以写好求职附信几乎和写履历表一样重要。in employers‘ eyes, a job hunter‘s resume is worth 30 points and the cover letter is worth 20 points. so writing good cover letters is almost as important as writing resumes. when you prepare to write a cover or application letter, you could refer to the following checklist.
i. attention（opening paragraph）
a. capture the reader‘s attention in a businesslike way. choose an option:
1. summary opening. present your strongest, most relevant qualifications, with an explanation of how they can benefit the organization.
2. name opening. mention the name of a person who is well known to the reader and who has suggested that you apply for the job.
3. source opening. when responding to a job ad, identify the publication in which the ad appeared, and briefly describe how you meet each requirement stated in the ad.
4. question opening. pose an attention－getting question that shows you understand an organization‘s problem, need, or goal and have a genuine desire to help solve or meet it.
5. news opening. cite a publicized organizational achievement, contemplated change, or new procedure or product; then link it to your desire to work for the organization.
6. personalized opening. present one of your relevant interests, mention previous experience with the organization, or cite your present position or status as a means of leading up to a discussion of why you want to work for the organization.
7. creative opening. demonstrate your flair and imagination with colorful phrasing, especially if the job requires these qualities.
b. state that you are applying for a job, and identify the position or type of work you seek.
ii. interest and desire or evidence of qualifications （next several paragraphs ）
present your key qualifications for the job, highlighting what is on your resume: job－related education and training; relevant work experience and related activities, interests, and qualities.
a. adopt a mature and businesslike tone.
1. eliminate boasting and exaggeration.
2. back up your claims of ability by citing specific achievements in educational and work settings or in outside activities.
3. demonstrate a knowledge of the organization and desire to join it by citing its operations or trends in the industry.
b. link your education, experience, and personal qualities to the job requirements.
1. relate aspects of your training or work experience to those of the target position.
2. outline your educational preparation for the job.
3. provide proof that you can learn quickly, are a hard worker, can handle responsibility, and / or get along well with others.
4. present ample evidence of the personal qualities and the work attitudes that are desirable for job performance.
iii. action（closing paragraph）
1. request an interview at the reader‘s convenience.
2. state your phone number（with area code）and the best time to reach you, to make the interview request easy to comply with8）, or mention a time when you will be calling to set up an interview.
3. express appreciation for an opportunity to have an interview.
4. repeat your strongest qualification, to help reinforce the claim that you have something to offer the organization.